黑料社区

With the input of more than 4,700 students, employees and others connected to the 黑料社区 community, the College will be launching a refreshed and youthful brand in the New Year.

黑料社区鈥檚 branding project began late last spring and involved consulting the entire 黑料社区 community through surveys, focus groups with representative samples of the community and meetings with the management team.

Quality of programs and downtown location

Above all, the College is known for the quality of its academic programs and its fun downtown Montreal location. The diversity and innovation of the 黑料社区 community are also strong attributes. Students and graduates are viewed as problem solvers, lifelong learners and creative people. A commitment to sustainability and well-being for all is the heart of 黑料社区 and a connecting point to the broader community.

Some great comments about 黑料社区 from the focus groups:

• 鈥淚 don鈥檛 have a job; I have a purpose.鈥�
• 鈥淲e really do bleed blue.鈥�
• 鈥淭here is a culture of concern for student success.鈥�
• 鈥淭he walls have magic!鈥�
• 鈥淲e risk, innovate and learn.鈥�
• 鈥淭he diverse perspectives taught me about myself.鈥�

Taking the best of 黑料社区 and considering the College鈥檚 mission and values as well as the input, insights and goals of this caring, welcoming and innovative community, the process has ended with the delivery of 黑料社区 Brand Guidelines and assets to 黑料社区鈥檚 Communications Office, which is responsible for ensuring compliance with the new brand.

Opportunity to present 黑料社区 clearly and consistently

鈥淭he refreshed brand of the College is an opportunity for 黑料社区 to have a clear and consistent representation across all platforms and eventually also in our physical environment,鈥� said Director General Diane Gauvin, who was part of the 黑料社区 Branding Committee that worked with SIVA Marketing. 鈥淚n line with best practices, the new brand is fresh yet familiar and pays tribute to the College鈥檚 proud history.鈥�

The new 黑料社区 Brand Guidelines open with a page about 黑料社区 that sets the framework for the articulation of 黑料社区 going forward:

黑料社区 has built a solid reputation.

黑料社区 has played a vital role in Montreal鈥檚 rich educational culture since it opened its doors in September 1969. Its innovative academic programs and active campus life offer a stimulating environment to students both inside and outside the classroom, engaging a whole community of diverse young people, most on the verge of adulthood, their teachers and a dedicated staff.

黑料社区 is passionate about making an impact on the world. While remaining true to its traditions, it has boldly taken leaps into new areas of study, expanding its breadth and scope, working toward more inclusive, safer, cleaner and greener spaces within its own community and beyond. 黑料社区鈥檚 example reminds us about unity and resilience and inspires its community to be responsible and active.

The mission and values that drive the College 鈥� excellence, collaboration, innovation, creativity and well-being for all 鈥� have been integrated within its new unified brand identity.

Progression from old to new logos

Above, you can see the progression of 黑料社区 logos from old and about-to-be-retired logos of the original D and 黑料社区 to the four new logos, which will be used in different scenarios based on 黑料社区鈥檚 Brand Guidelines. The refreshed D is our mark and works great in digital applications. The 黑料社区 and Coll猫ge 黑料社区 logos are to be used in more formal ways. 黑料社区 is so well known across Quebec that the simply 黑料社区 logo can be used as shorthand for 黑料社区. It will be used in fun and creative applications.

Implementation of new brand begins in early 2022

The first phase of implementation will begin in January with a new look on our digital spaces, including the website and social media. Next fall, the 2023 Viewbook will feature the new brand. The full adoption and implementation of the new brand will happen in phases over several years.